13 March 2015, 18:11 | Updated: March 13, 2009, 18:19
To celebrate the most popular sporting events in the world, Cricket Control Agency of the ICC and the world's leading beverage company Coca-Cola announced a global strategic partnership. As part of this partnership, Coca-Cola will be a part of the ICC's non-alcoholic beverage for the next five years. In order to engage consumers in Bangladesh through this partnership, Coca-Cola Bangladesh has announced a new campaign titled 'Bangladesh to England, stadium motherhood'.
As a result of this campaign, Bangladeshi cricket fans will get the opportunity to enjoy live on the World Cup cricket ground in England.
Today, details of partnership and campaign are given in the press conference held at a Dhaka hotel on Wednesday. Vice President of Southwest Asia Operations Coca-Cola Sandip Bazoria, ICC General Manager Campbell Jameson, Director General of BCB Jalal Yunus, Kakakola Bangladesh's Chief Ajay Betijas and senior officials were present on the occasion.
ICC General Manager Campbell Jameson said, "We are happy to get Coca-Cola as the ICC Associate for the next five years. Coca-Cola, one of the largest brands in the world, has contributed millions of people's favorite sports to the world. ICC is committed to making cricket more popular around the world including Bangladesh. We hope that all format cricket will become more popular with all major players in the world by sharing partnerships with the world's leading brands. "
In the first phase, under-the-cap (UTC) campaign for Bangladeshi consumers has been organized. Under this campaign, Bangladeshi consumers will get a basic code number below the yellow color of the Coca-Cola PET bottle. To participate in UTC Campaign, users will be given 'Missed Call' on 09617171 71. Then they will receive an automatic call, to type the 10-digit code in the bottle of yellow paper to participate in the quiz. Quiz participants will have to answer three simple questions. Every day during the campaign, a 'fortunate winner' will receive the ICC World Cup 2015 Tickets for Coca-Cola Bangladesh. Along with this, 60 people will be able to win every day for 12 hours in a smart phone. The campaign will run from March 15 to May 14.
The five-year contract will be the non-alcoholic beverage partner of the ICC World Cup, which will be held in India in the ICC Women's World Cup, the ICC Women's World Cup, the Twenty20 World Cup in Australia in 2020, the ICC World Cup 2015 in England and Wales, in 2019 and Coca- Cola
The most important thing is that with this partnership, Coca-Cola and the ICC will further expand each other's span. Worldwide, Coca-Cola will be able to make more than 500 brands popular with consumers as well as play an effective role in making cricket more popular throughout the world.